Startups

The Difference Between Effectiveness and Efficiency when Starting a New Business

Sometimes as marketers we tempt to do things quickly to deliver before a deadline. However, if we don’t have parameters on what’s good and what isn’t the result can be (if you’re lucky) effective, but not efficient. The best way to explain the difference between the two of them is by imagining an aiming game.… Read More »The Difference Between Effectiveness and Efficiency when Starting a New Business