How Can Marketers Design Their Distribution Channels?

Before the pandemic in 2019, the leadership of the distribution channels was over the retail stores. These represented the most significant sales in revenue and volume for the consumer goods. Online channels had little impact and were getting more important with time, but the boom of these digital channels came when the pandemic started, and… Read More »How Can Marketers Design Their Distribution Channels?

The Difference Between Effectiveness and Efficiency when Starting a New Business

Sometimes as marketers we tempt to do things quickly to deliver before a deadline. However, if we don’t have parameters on what’s good and what isn’t the result can be (if you’re lucky) effective, but not efficient. The best way to explain the difference between the two of them is by imagining an aiming game.… Read More »The Difference Between Effectiveness and Efficiency when Starting a New Business